{2012}
Have y'all seen the teaser trailer for Roland Emmerich's 2012, which popped up online last week?
T film is based on the Mayan calendar prediction that the end of the world will arrive sometime in 2012...the movie is about that arrival and what will happen. Of course that means there is alot of potential for some crazy viral marketing, which brings us to a site called Institute for Human Continuity that talks about registering for a lottery to guarantee your survival when the apocalypse comes in 2012. Nothing much happens once you register, but it's still early in the game.
Look for 2012 in theaters theaters on July 10, 2009.
Register at Institute for Human Continuity Right Here
View the Teaser Trailer (if you have not already done so)...
