{Cloverfield}
*********UPDATE********
Websites and an official trailer have surfaced!
Did you catch Transformers over the holiday? Well then you probably already caught a teaser for a top secret untitled J.J. Abrams (of Lost) movie. The project is rumored to be called Cloverfield and is supposedly a giant monster movie, featuring something that's being referred to internally as “The Parasite". I understand most of the film is going to be shot using home video cameras, as if from the point of view of real people who are experiencing an attack on New York. It’s designed as a fairly small picture that will deliver some wild thrills (like an earthquake that levels Manhattan or an oil tanker flipping over by the Statue of Liberty), but it’s reportedly not going to turn into a giant $150 million movie.
This looks like one of the freshest marketing tactics I've seen in a while (The Blair Witch Project comes to mind). The teaser only shows “Produced by J.J. Abrams" and says “1.18.08″ and that's it. The trailer has recently been taken down from YouTube so here's a link to a bootleg copy of the teaser.
View the trailer right here.
View some Sites: Ethan Was Right, Ethan Was Right Videos, Viral Blogging, Ethan Was Wrong.